{"id":1017,"date":"2022-04-26T15:51:58","date_gmt":"2022-04-26T13:51:58","guid":{"rendered":"https:\/\/canal-directo.com\/?post_type=project&#038;p=1017"},"modified":"2025-06-18T15:08:47","modified_gmt":"2025-06-18T13:08:47","slug":"unete-a-la-movilidad-sostenible","status":"publish","type":"project","link":"https:\/\/canal-directo.com\/eu\/proyectos\/unete-a-la-movilidad-sostenible\/","title":{"rendered":"\u00danete a la movilidad sostenible"},"content":{"rendered":"  <div class=\"project-header\">\n    <div class=\"background\">\n                    <figure class=\"image-wrapper\">\n          \n                        <picture class=\"image default\">\n                                <source media=\"(min-width: 993px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/04\/01MOVILIDAD-by-canaldirecto-1200x853.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/04\/01MOVILIDAD-by-canaldirecto-2400x1706.jpg 2x\"\/>    \n                <source media=\"(min-width: 769px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/04\/01MOVILIDAD-by-canaldirecto-992x705.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/04\/01MOVILIDAD-by-canaldirecto-1984x1410.jpg 2x\"\/>\n                <source media=\"(min-width: 451px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/04\/01MOVILIDAD-by-canaldirecto-768x546.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/04\/01MOVILIDAD-by-canaldirecto-1536x1092.jpg 2x\"\/>\n                <source media=\"(min-width: 0)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/04\/01MOVILIDAD-by-canaldirecto-450x320.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/04\/01MOVILIDAD-by-canaldirecto-900x640.jpg 2x\"\/>\n                                    <img decoding=\"async\" class=\"\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/04\/01MOVILIDAD-by-canaldirecto-scaled.jpg\" alt=\"\" title=\"01MOVILIDAD-by-canaldirecto\">\n                            <\/picture>\n            \n        <\/figure>\n          <\/div>\n    <div class=\"wrapper-fluid\">\n      <header class=\"project-header\">\n        <p class=\"client has-bigger-font-size\">Gobierno Vasco \/ Eusko Jaurlaritza<\/p>\n        <h1>\u00danete a la movilidad sostenible<\/h1>\n      <\/header>\n    <\/div>\n  <\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"8\" data-lgoffset=\"2\" data-lgtotal=\"11\">\n<p class=\"has-text-align-center has-bigger-font-size\">Desde el Gobierno Vasco existe una apuesta hacia un modelo de transporte eficiente, correctamente planificado, integral, adecuado a las necesidades socioecon\u00f3micas y que reduzca significativamente los impactos ambientales y sociales respecto del sistema actual.<\/p>\n\n\n\n<p class=\"has-text-align-center has-bigger-font-size\">Para comunicarlo a la ciudadan\u00eda desarrollamos una creatividad que nos permit\u00eda contar una historia desde dentro, empatizando y poniendo a la ciudadan\u00eda en el centro, a trav\u00e9s del concepto de que nuestro d\u00eda a d\u00eda est\u00e1 lleno de movimiento.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-big\"><\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"8\" data-lgoffset=\"2\">\n<div class=\"wp-block-canal-directo-iframe-with-poster block-iframe-with-poster\"><div class=\"poster iframe-switch\"><figure class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/04\/02MOVILIDAD-by-canaldirecto.jpg\" alt=\"02MOVILIDAD-by-canaldirecto\"\/><\/figure><\/div><div class=\"iframe-wrapper\"><button class=\"iframe-switch-out\"><svg width=\"31\" height=\"28\" viewBox=\"0 0 31 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M1 26.8L29.8 1\" stroke=\"white\" stroke-width=\"1.8\"><\/path><path d=\"M1 1L29.8 26.8\" stroke=\"white\" stroke-width=\"1.8\"><\/path><\/svg><\/button>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"S\u00fabete a la movilidad sostenible - by Canaldirecto\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OP-msV9vHn4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-big\"><\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"8\" data-lgoffset=\"2\">\n<div class=\"wp-block-canal-directo-iframe-with-poster block-iframe-with-poster\"><div class=\"poster iframe-switch\"><figure class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/04\/03MOVILIDAD-by-canaldirecto.jpg\" alt=\"03MOVILIDAD-by-canaldirecto\"\/><\/figure><\/div><div class=\"iframe-wrapper\"><button class=\"iframe-switch-out\"><svg width=\"31\" height=\"28\" viewBox=\"0 0 31 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M1 26.8L29.8 1\" stroke=\"white\" stroke-width=\"1.8\"><\/path><path d=\"M1 1L29.8 26.8\" stroke=\"white\" stroke-width=\"1.8\"><\/path><\/svg><\/button>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Egin bat mugikortasun jasangarriarekin - by Canaldirecto\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MxT9ZJA0zCo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-big\"><\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"10\" data-lgoffset=\"1\">\n<p class=\"has-text-align-center is-style-secondary has-text-color has-xbigger-font-size\" style=\"color:#8dac0f\">Una llamada a la acci\u00f3n que invita a la ciudadan\u00eda vasca a ser parte de la movilidad sostenible. <br><\/p>\n\n\n\n<p class=\"has-text-align-center is-style-secondary has-text-color has-xbigger-font-size\" style=\"color:#8dac0f\"><strong>Porque actuar, proponer o cooperar son acciones para las que se necesitan mentes comprometidas. Y cuantas m\u00e1s, mejor.<br><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-medium\"><\/div>\n\n\n\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\">\n<p class=\"has-text-align-center is-style-primary has-bigger-font-size\"><strong>La campa\u00f1a se distribuy\u00f3 en televisi\u00f3n, prensa, exterior (marquesinas y muppis digitales), radio, Redes Sociales e internet.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-medium\"><\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-canal-directo-image-slider block-image-slider swiper-container\" data-slides-per-view=\"1\"><div class=\"swiper-wrapper\">    <div class=\"swiper-slide\">\n      <div class=\"swiper-slide-inner\">\n        \n                        <picture class=\"image default\">\n                                <source 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