{"id":1128,"date":"2022-05-16T12:53:10","date_gmt":"2022-05-16T10:53:10","guid":{"rendered":"https:\/\/canal-directo.com\/?post_type=project&#038;p=1128"},"modified":"2023-09-26T13:19:19","modified_gmt":"2023-09-26T11:19:19","slug":"el-cambio-empieza-en-ti","status":"publish","type":"project","link":"https:\/\/canal-directo.com\/eu\/proyectos\/el-cambio-empieza-en-ti\/","title":{"rendered":"El cambio empieza en ti. \u00bfHasta d\u00f3nde quieres llegar?"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n  <div class=\"project-header\">\n    <div class=\"background\">\n                    <figure class=\"image-wrapper\">\n          \n                        <picture class=\"image default\">\n                                <source media=\"(min-width: 993px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/00ELCAMBIO-by-canaldirecto-1200x675.jpg\"\/>    \n                <source media=\"(min-width: 769px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/00ELCAMBIO-by-canaldirecto-992x558.jpg\"\/>\n                <source media=\"(min-width: 451px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/00ELCAMBIO-by-canaldirecto-768x432.jpg\"\/>\n                <source media=\"(min-width: 0)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/00ELCAMBIO-by-canaldirecto-450x253.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/00ELCAMBIO-by-canaldirecto-900x506.jpg 2x\"\/>\n                                    <img decoding=\"async\" class=\"\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/00ELCAMBIO-by-canaldirecto.jpg\" alt=\"\" title=\"00ELCAMBIO-by-canaldirecto\">\n                            <\/picture>\n            \n        <\/figure>\n          <\/div>\n    <div class=\"wrapper-fluid\">\n      <header class=\"project-header\">\n        <p class=\"client has-bigger-font-size\">UPV\/EHU<\/p>\n        <h1>El cambio empieza en ti. \u00bfHasta d\u00f3nde quieres llegar?<\/h1>\n      <\/header>\n    <\/div>\n  <\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"8\" data-lgoffset=\"2\">\n<p class=\"has-text-align-center has-bigger-font-size\">Durante el primer trimestre de 2022 hemos trabajado mano a mano con la direcci\u00f3n del Executive MBA de la UPV\/EHU en la redefinici\u00f3n de la estrategia, evoluci\u00f3n del posicionamiento y relato, as\u00ed como su activaci\u00f3n y comunicaci\u00f3n.<\/p>\n\n\n\n<p class=\"has-text-align-center has-bigger-font-size\">En el escenario de la comunicaci\u00f3n de la formaci\u00f3n postgrado todos los discursos suenan parecidos y todas las escuelas de negocios parecen las mismas. Por ello, hemos apostado por una narrativa que refleje su singularidad desde una perspectiva innovadora: el Executive MBA de la UPV\/EHU acompa\u00f1a a los y las profesionales en el reto de reinventarse y transformarse para liderar los cambios.<\/p>\n\n\n\n<p class=\"has-text-align-center has-bigger-font-size\">El resultado han sido 3 piezas audiovisuales y un mensaje \u00fanico: <strong>el cambio es la base del crecimiento y este cambio empieza en ti.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-medium\"><\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"8\" data-lgoffset=\"2\">\n<div class=\"wp-block-canal-directo-iframe-with-poster block-iframe-with-poster\"><div class=\"poster iframe-switch\"><figure class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/02ELCAMBIO-by-canaldirecto.jpg\" alt=\"02ELCAMBIO-by-canaldirecto\"\/><\/figure><\/div><div class=\"iframe-wrapper\"><button class=\"iframe-switch-out\"><svg width=\"31\" height=\"28\" viewBox=\"0 0 31 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M1 26.8L29.8 1\" stroke=\"white\" stroke-width=\"1.8\"><\/path><path d=\"M1 1L29.8 26.8\" stroke=\"white\" stroke-width=\"1.8\"><\/path><\/svg><\/button>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Liderazgo - Una conversaci\u00f3n entre Jose Luis Zayas y Cesar Morales (by Canaldirecto)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7D9X6JKBgKc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-medium\"><\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"8\" data-lgoffset=\"2\">\n<div class=\"wp-block-canal-directo-iframe-with-poster block-iframe-with-poster\"><div class=\"poster iframe-switch\"><figure class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/03ELCAMBIO-by-canaldirecto.jpg\" alt=\"03ELCAMBIO-by-canaldirecto\"\/><\/figure><\/div><div class=\"iframe-wrapper\"><button class=\"iframe-switch-out\"><svg width=\"31\" height=\"28\" viewBox=\"0 0 31 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M1 26.8L29.8 1\" stroke=\"white\" stroke-width=\"1.8\"><\/path><path d=\"M1 1L29.8 26.8\" stroke=\"white\" stroke-width=\"1.8\"><\/path><\/svg><\/button>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Empoderamiento - Una conversaci\u00f3n entre Berta Serrano y Marta Areizaga (by Canaldirecto)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/8BXkVhF4xZs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-medium\"><\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"8\" data-lgoffset=\"2\">\n<div class=\"wp-block-canal-directo-iframe-with-poster block-iframe-with-poster\"><div class=\"poster iframe-switch\"><figure class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/04ELCAMBIO-by-canaldirecto.jpg\" alt=\"04ELCAMBIO-by-canaldirecto\"\/><\/figure><\/div><div class=\"iframe-wrapper\"><button class=\"iframe-switch-out\"><svg width=\"31\" height=\"28\" viewBox=\"0 0 31 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M1 26.8L29.8 1\" stroke=\"white\" stroke-width=\"1.8\"><\/path><path d=\"M1 1L29.8 26.8\" stroke=\"white\" stroke-width=\"1.8\"><\/path><\/svg><\/button>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Crear Futuro  - Una conversaci\u00f3n entre Teresa Areizaga y Javier Lizarralde (by Canaldirecto)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/paofk3C54F0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-small\"><\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-big\"><\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-md=\"6\" data-lg=\"6\">\n<p class=\"has-text-align-left is-style-xbigger is-style-xlbigger has-xbigger-font-size\"><strong>Estrategia de contenidos <\/strong><br><strong>y visibilidad de marca<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-md=\"6\" data-lg=\"6\">\n<p class=\"has-sbigger-font-size\">En un entorno cambiante como en el que estamos inmersos, la oportunidad en la comunicaci\u00f3n de marcas e instituciones en el territorio digital est\u00e1 en <strong>el relato<\/strong>. En generar un <strong>contenido de valor<\/strong> relevante para la audiencia.<\/p>\n\n\n\n<p class=\"has-sbigger-font-size\">Para la campa\u00f1a de matriculaci\u00f3n de la edici\u00f3n 2022-2023 hemos desarrollado una estrategia creativa basada en contenidos de calidad orientada a lograr <strong>visibilidad,<\/strong> <strong>influencia <\/strong>y <strong>generaci\u00f3n de leads<\/strong> de calidad.<\/p>\n\n\n\n<p class=\"has-sbigger-font-size\">A trav\u00e9s de conversaciones entre profesionales hemos desarrollado un espacio de reflexi\u00f3n respecto a los cambios que deben afrontar los perfiles directivos, las empresas y las organizaciones, y como contribuye el Executive MBA en la cualificaci\u00f3n para afrontar esos cambios.<\/p>\n\n\n\n<div class=\"wp-block-structure-separator separator size-medium\"><\/div>\n\n\n\n<p class=\"has-xbigger-font-size\"><strong>El relato<\/strong><\/p>\n\n\n\n<p class=\"has-sbigger-font-size\">El cambio es la base del crecimiento. El cambio es la motivaci\u00f3n que impulsa a experimentar y probar. Es un ejercicio que implica movimiento, evoluci\u00f3n y por lo tanto crecimiento.<\/p>\n\n\n\n<p class=\"has-sbigger-font-size\"><br><strong>El cambio empieza en ti.<\/strong><br><strong>\u00bfHasta d\u00f3nde quieres llegar?<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-medium\"><\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-small\"><\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<figure class=\"wp-block-image size-large is-style-cover\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/05ELCAMBIO-by-canaldirecto-2-1024x500.jpg\" alt=\"\" class=\"wp-image-1198\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/05ELCAMBIO-by-canaldirecto-2-1024x500.jpg 1024w, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/05ELCAMBIO-by-canaldirecto-2-300x146.jpg 300w, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/05ELCAMBIO-by-canaldirecto-2-768x375.jpg 768w, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/05ELCAMBIO-by-canaldirecto-2-1536x750.jpg 1536w, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/05ELCAMBIO-by-canaldirecto-2-2048x999.jpg 2048w, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/05ELCAMBIO-by-canaldirecto-2-450x220.jpg 450w, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/05ELCAMBIO-by-canaldirecto-2-900x439.jpg 900w, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/05ELCAMBIO-by-canaldirecto-2-992x484.jpg 992w, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/05ELCAMBIO-by-canaldirecto-2-1984x968.jpg 1984w, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/05ELCAMBIO-by-canaldirecto-2-1200x586.jpg 1200w, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/05ELCAMBIO-by-canaldirecto-2-1800x878.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-small\"><\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\">\n<p><strong>Making of \u2014<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-medium\"><\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-canal-directo-image-slider block-image-slider swiper-container\" data-slides-per-view=\"1\"><div class=\"swiper-wrapper\">\n    <div class=\"swiper-slide\">\n      <div class=\"swiper-slide-inner\">\n        \n                        <picture class=\"image default\">\n                                <source media=\"(min-width: 993px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/06ELCAMBIO-by-canaldirecto-1200x800.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/06ELCAMBIO-by-canaldirecto-2400x1600.jpg 2x\"\/>    \n                <source media=\"(min-width: 769px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/06ELCAMBIO-by-canaldirecto-992x661.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/06ELCAMBIO-by-canaldirecto-1984x1323.jpg 2x\"\/>\n                <source media=\"(min-width: 451px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/06ELCAMBIO-by-canaldirecto-768x512.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/06ELCAMBIO-by-canaldirecto-1536x1024.jpg 2x\"\/>\n                <source media=\"(min-width: 0)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/06ELCAMBIO-by-canaldirecto-450x300.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/06ELCAMBIO-by-canaldirecto-900x600.jpg 2x\"\/>\n                                    <img decoding=\"async\" class=\"\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/06ELCAMBIO-by-canaldirecto-scaled.jpg\" alt=\"\" title=\"06ELCAMBIO-by-canaldirecto\">\n                            <\/picture>\n            \n      <\/div>\n    <\/div>\n  \n    <div class=\"swiper-slide\">\n      <div class=\"swiper-slide-inner\">\n        \n                        <picture class=\"image default\">\n                                <source media=\"(min-width: 993px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/08ELCAMBIO-by-canaldirecto-1200x800.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/08ELCAMBIO-by-canaldirecto-2400x1600.jpg 2x\"\/>    \n                <source media=\"(min-width: 769px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/08ELCAMBIO-by-canaldirecto-992x661.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/08ELCAMBIO-by-canaldirecto-1984x1323.jpg 2x\"\/>\n                <source media=\"(min-width: 451px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/08ELCAMBIO-by-canaldirecto-768x512.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/08ELCAMBIO-by-canaldirecto-1536x1024.jpg 2x\"\/>\n                <source media=\"(min-width: 0)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/08ELCAMBIO-by-canaldirecto-450x300.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/08ELCAMBIO-by-canaldirecto-900x600.jpg 2x\"\/>\n                                    <img decoding=\"async\" class=\"\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/08ELCAMBIO-by-canaldirecto-scaled.jpg\" alt=\"\" title=\"08ELCAMBIO-by-canaldirecto\">\n                            <\/picture>\n            \n      <\/div>\n    <\/div>\n  \n    <div class=\"swiper-slide\">\n      <div class=\"swiper-slide-inner\">\n        \n                        <picture class=\"image default\">\n                                <source 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https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/10ELCAMBIO-by-canaldirecto-900x600.jpg 2x\"\/>\n                                    <img decoding=\"async\" class=\"\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/10ELCAMBIO-by-canaldirecto-scaled.jpg\" alt=\"\" title=\"10ELCAMBIO-by-canaldirecto\">\n                            <\/picture>\n            \n      <\/div>\n    <\/div>\n  \n    <div class=\"swiper-slide\">\n      <div class=\"swiper-slide-inner\">\n        \n                        <picture class=\"image default\">\n                                <source media=\"(min-width: 993px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/11ELCAMBIO-by-canaldirecto-1200x800.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/11ELCAMBIO-by-canaldirecto-2400x1600.jpg 2x\"\/>    \n                <source media=\"(min-width: 769px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/11ELCAMBIO-by-canaldirecto-992x661.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/11ELCAMBIO-by-canaldirecto-1984x1323.jpg 2x\"\/>\n                <source media=\"(min-width: 451px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/11ELCAMBIO-by-canaldirecto-768x512.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/11ELCAMBIO-by-canaldirecto-1536x1024.jpg 2x\"\/>\n                <source media=\"(min-width: 0)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/11ELCAMBIO-by-canaldirecto-450x300.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/11ELCAMBIO-by-canaldirecto-900x600.jpg 2x\"\/>\n                                    <img decoding=\"async\" class=\"\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/11ELCAMBIO-by-canaldirecto-scaled.jpg\" alt=\"\" title=\"11ELCAMBIO-by-canaldirecto\">\n                            <\/picture>\n            \n      <\/div>\n    <\/div>\n  \n    <div class=\"swiper-slide\">\n      <div class=\"swiper-slide-inner\">\n        \n                        <picture class=\"image default\">\n                                <source media=\"(min-width: 993px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/14ELCAMBIO-by-canaldirecto-1200x800.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/14ELCAMBIO-by-canaldirecto-2400x1600.jpg 2x\"\/>    \n                <source media=\"(min-width: 769px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/14ELCAMBIO-by-canaldirecto-992x661.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/14ELCAMBIO-by-canaldirecto-1984x1323.jpg 2x\"\/>\n                <source media=\"(min-width: 451px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2022\/05\/14ELCAMBIO-by-canaldirecto-768x512.jpg, 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