{"id":1364,"date":"2023-09-20T10:58:49","date_gmt":"2023-09-20T08:58:49","guid":{"rendered":"https:\/\/canal-directo.com\/?post_type=project&#038;p=1364"},"modified":"2025-06-18T15:08:04","modified_gmt":"2025-06-18T13:08:04","slug":"app-moveuskadi","status":"publish","type":"project","link":"https:\/\/canal-directo.com\/eu\/proyectos\/app-moveuskadi\/","title":{"rendered":"Moveuskadi"},"content":{"rendered":"  <div class=\"project-header\">\n    <div class=\"background\">\n                    <figure class=\"image-wrapper\">\n          \n                        <picture class=\"image default\">\n                                <source media=\"(min-width: 993px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2023\/09\/01MOVEUSKADI-by-canaldirecto-1-1200x675.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2023\/09\/01MOVEUSKADI-by-canaldirecto-1-2400x1350.jpg 2x\"\/>    \n                <source media=\"(min-width: 769px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2023\/09\/01MOVEUSKADI-by-canaldirecto-1-992x558.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2023\/09\/01MOVEUSKADI-by-canaldirecto-1-1984x1116.jpg 2x\"\/>\n                <source media=\"(min-width: 451px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2023\/09\/01MOVEUSKADI-by-canaldirecto-1-768x432.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2023\/09\/01MOVEUSKADI-by-canaldirecto-1-1536x864.jpg 2x\"\/>\n                <source media=\"(min-width: 0)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2023\/09\/01MOVEUSKADI-by-canaldirecto-1-450x253.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2023\/09\/01MOVEUSKADI-by-canaldirecto-1-900x506.jpg 2x\"\/>\n                                    <img decoding=\"async\" class=\"\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2023\/09\/01MOVEUSKADI-by-canaldirecto-1.jpg\" alt=\"\" title=\"01MOVEUSKADI-by-canaldirecto\">\n                            <\/picture>\n            \n        <\/figure>\n          <\/div>\n    <div class=\"wrapper-fluid\">\n      <header class=\"project-header\">\n        <p class=\"client has-bigger-font-size\">Gobierno Vasco \/ Eusko Jaurlaritza<\/p>\n        <h1>Moveuskadi<\/h1>\n      <\/header>\n    <\/div>\n  <\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"8\" data-lgoffset=\"2\">\n<p class=\"has-text-align-center has-bigger-font-size\">Uno de los objetivos estrat\u00e9gicos del Departamento de Planificaci\u00f3n Territorial, Vivienda y Transportes del Gobierno Vasco es el impulso de la movilidad sostenible mediante un trasporte p\u00fablico de calidad y accesible para todas las personas. Para ello, entre otras acciones y programas, ha desarrollado una aplicaci\u00f3n que permite planificar los viajes en los diferentes modos de transporte p\u00fablico en el \u00e1mbito de la CAPV.<\/p>\n\n\n\n<p class=\"has-text-align-center has-bigger-font-size\">En CANALDIRECTO hemos sido los responsables de la estrategia creativa, dise\u00f1o, producci\u00f3n de las piezas y activaci\u00f3n de la campa\u00f1a de publicidad de la nueva aplicaci\u00f3n, moveuskadi, disponible en Google Play y Apple Store.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-medium\"><\/div>\n\n\n\n<section class=\"wp-block-canal-directo-hero hero\"><video poster=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2023\/09\/06MOVEUSKADI-by-canaldirecto.jpg\" onloadedmetadata=\"this.muted = true\" autoplay playsinline loop muted><source src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2023\/09\/06MOVEUSKADI-by-canaldirecto-1.mp4\"\/><\/video><div class=\"wrapper-centered\"><header><h1 class=\"hero-heading\"><\/h1><p><\/p><\/header><\/div><\/section>\n\n\n\n<div class=\"wp-block-structure-separator separator size-big\"><\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-md=\"6\" data-lg=\"6\">\n<p class=\"has-text-align-left is-style-xbigger is-style-xlbigger has-xbigger-font-size\"><strong>Estrategia creativa<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-md=\"6\" data-lg=\"6\">\n<p class=\"has-sbigger-font-size\">Bajo el <em>insight <\/em>de la libertad de movimiento, el enfoque estrat\u00e9gico de la campa\u00f1a pone en valor el prop\u00f3sito de la nueva aplicaci\u00f3n mediante una creatividad que conecta con las personas, generando notoriedad y recuerdo de marca, donde la m\u00fasica juega un papel fundamental.<\/p>\n\n\n\n<p class=\"has-sbigger-font-size\">A trav\u00e9s de un lenguaje cercano y desenfadado, donde diferentes personas bailan al ritmo de una m\u00fasica pegadiza, se transmite un mensaje claro y sencillo: \u00ab<strong>Te muevas como te muevas, desc\u00e1rgate Moveuskadi\u00bb.<\/strong> Un <em>claim<\/em> que apela a la ciudadan\u00eda vasca a sumarse a la movilidad sostenible, mediante la descarga y uso de la aplicaci\u00f3n para planificar sus desplazamientos.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-big\"><\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-centered\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"8\" data-lgoffset=\"2\">\n<div class=\"wp-block-canal-directo-iframe-with-poster block-iframe-with-poster\"><div class=\"poster iframe-switch\"><figure class=\"image-wrapper\"><img decoding=\"async\" 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class=\"wp-block-structure-separator separator size-big\"><\/div>\n\n\n\n<section class=\"wp-block-canal-directo-hero hero\"><video poster=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2023\/09\/05MOVEUSKADI-by-canaldirecto.jpg\" onloadedmetadata=\"this.muted = true\" autoplay playsinline loop muted><source src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2023\/09\/05MOVEUSKADI-by-canaldirecto-4.mp4\"\/><\/video><div class=\"wrapper-centered\"><header><h1 class=\"hero-heading\"><\/h1><p><\/p><\/header><\/div><\/section>\n\n\n\n<div class=\"wp-block-structure-separator separator size-medium\"><\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-md=\"6\" data-lg=\"6\">\n<p class=\"has-text-align-left is-style-xbigger is-style-xlbigger has-xbigger-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-md=\"6\" data-lg=\"6\">\n<p class=\"has-sbigger-font-size\">El desarrollo de la campa\u00f1a incluye ejecuciones para televisi\u00f3n, radio, Redes Sociales, prensa y revistas, publicidad exterior, muppis digitales, internet (display banners) y soportes propios de los diferentes medios de trasporte p\u00fablico, as\u00ed como tranv\u00edas y trenes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-medium\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1382\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2023\/09\/09MOVEUSKADI-by-canaldirecto.jpg\" alt=\"\" class=\"wp-image-1403\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2023\/09\/09MOVEUSKADI-by-canaldirecto.jpg 2560w, https:\/\/canal-directo.com\/wp-content\/uploads\/2023\/09\/09MOVEUSKADI-by-canaldirecto-300x162.jpg 300w, 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