{"id":1504,"date":"2025-06-10T10:34:55","date_gmt":"2025-06-10T08:34:55","guid":{"rendered":"https:\/\/canal-directo.com\/?post_type=project&#038;p=1504"},"modified":"2025-06-23T12:14:16","modified_gmt":"2025-06-23T10:14:16","slug":"en-bizkaia-lo-tenemos-claro-somos-respeto-y-diversidad","status":"publish","type":"project","link":"https:\/\/canal-directo.com\/eu\/proyectos\/en-bizkaia-lo-tenemos-claro-somos-respeto-y-diversidad\/","title":{"rendered":"En Bizkaia lo tenemos claro. <p>Somos respeto y diversidad"},"content":{"rendered":"  <div class=\"project-header\">\n    <div class=\"background\">\n                    <figure class=\"image-wrapper\">\n          \n                        <picture class=\"image default\">\n                                <source media=\"(min-width: 993px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/01Campana17M-by-canaldirecto-1200x675.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/01Campana17M-by-canaldirecto-2400x1350.jpg 2x\"\/>    \n                <source media=\"(min-width: 769px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/01Campana17M-by-canaldirecto-992x558.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/01Campana17M-by-canaldirecto-1984x1116.jpg 2x\"\/>\n                <source media=\"(min-width: 451px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/01Campana17M-by-canaldirecto-768x432.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/01Campana17M-by-canaldirecto-1536x864.jpg 2x\"\/>\n                <source media=\"(min-width: 0)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/01Campana17M-by-canaldirecto-450x253.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/01Campana17M-by-canaldirecto-900x506.jpg 2x\"\/>\n                                    <img decoding=\"async\" class=\"\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/01Campana17M-by-canaldirecto.jpg\" alt=\"\" title=\"Campa\u00f1a-17M-by-canaldirecto\">\n                            <\/picture>\n            \n        <\/figure>\n          <\/div>\n    <div class=\"wrapper-fluid\">\n      <header class=\"project-header\">\n        <p class=\"client has-bigger-font-size\">Diputaci\u00f3n Foral de Bizkaia \/ Bizkaiko Foru Aldundia<\/p>\n        <h1>En Bizkaia lo tenemos claro. <p>Somos respeto y diversidad<\/h1>\n      <\/header>\n    <\/div>\n  <\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"8\" data-lgoffset=\"2\">\n<p class=\"has-text-align-center has-bigger-font-size\">El 17 de mayo es el D\u00eda Internacional contra la Homofobia, Lesbofobia, Transfobia y Bifobia. Con motivo de este d\u00eda, nos encargamos de la conceptualizaci\u00f3n, estrategia y creatividad de la campa\u00f1a digital de la Diputaci\u00f3n Foral de Bizkaia.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-canal-directo-hero hero\"><video poster=\"\" onloadedmetadata=\"this.muted = true\" autoplay playsinline loop muted><source src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/02Campana17M-by-canaldirecto-v4.mp4\"\/><\/video><div class=\"wrapper-centered\"><header><h2 class=\"hero-heading\"><\/h2><p><\/p><\/header><\/div><\/section>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-md=\"6\" data-lg=\"6\">\n<p class=\"has-text-align-left is-style-xbigger is-style-xlbigger has-xbigger-font-size\"><strong>Estrategia creativa<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-md=\"6\" data-lg=\"6\">\n<p class=\"has-sbigger-font-size\">Bajo el claim <strong>\u201cEn Bizkaia lo tenemos claro. Somos respeto y diversidad\u201d<\/strong>, lanzamos un mensaje claro, inclusivo y firme que guiaba el tono y la est\u00e9tica de cada pieza.<\/p>\n\n\n\n<p class=\"has-sbigger-font-size\">Optamos por una ejecuci\u00f3n visual sencilla pero cargada de intenci\u00f3n, dise\u00f1ada para conectar de forma directa y emocional con nuestra audiencia.<\/p>\n\n\n\n<p class=\"has-sbigger-font-size\">Dado el componente digital de la campa\u00f1a, esta propuesta creativa se adaptaba perfectamente a los diferentes medios y soportes en que se desarrollaba: publicidad exterior, v\u00eddeo-spot animado, clips para RRSS, aplicaciones para prensa digital, display banners y web.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-big\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1399\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/03Campana17M-by-canaldirecto-1-scaled.jpg\" alt=\"\" class=\"wp-image-1518\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/03Campana17M-by-canaldirecto-1-scaled.jpg 2560w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/03Campana17M-by-canaldirecto-1-300x164.jpg 300w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/03Campana17M-by-canaldirecto-1-1024x560.jpg 1024w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/03Campana17M-by-canaldirecto-1-768x420.jpg 768w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/03Campana17M-by-canaldirecto-1-1536x839.jpg 1536w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/03Campana17M-by-canaldirecto-1-2048x1119.jpg 2048w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/03Campana17M-by-canaldirecto-1-450x246.jpg 450w, 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class=\"wrapper-centered\"><header><h1 class=\"hero-heading\"><\/h1><p><\/p><\/header><\/div><\/section>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"1\" data-xstotal=\"3\" data-md=\"6\" data-lg=\"6\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"1024\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/05Campana17M-by-canaldirecto-624x1024.jpg\" alt=\"\" class=\"wp-image-1522\" style=\"width:400px\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/05Campana17M-by-canaldirecto-624x1024.jpg 624w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/05Campana17M-by-canaldirecto-183x300.jpg 183w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/05Campana17M-by-canaldirecto-768x1259.jpg 768w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/05Campana17M-by-canaldirecto-937x1536.jpg 937w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/05Campana17M-by-canaldirecto-1249x2048.jpg 1249w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/05Campana17M-by-canaldirecto-274x450.jpg 274w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/05Campana17M-by-canaldirecto-549x900.jpg 549w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/05Campana17M-by-canaldirecto-468x768.jpg 468w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/05Campana17M-by-canaldirecto-605x992.jpg 605w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/05Campana17M-by-canaldirecto-1210x1984.jpg 1210w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/05Campana17M-by-canaldirecto-732x1200.jpg 732w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/05Campana17M-by-canaldirecto-1464x2400.jpg 1464w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/05Campana17M-by-canaldirecto-1098x1800.jpg 1098w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/05Campana17M-by-canaldirecto-scaled.jpg 1561w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left is-style-xbigger is-style-xlbigger has-xbigger-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-col col aligment vertical-align horizontal-align\" data-md=\"2\" data-mdtotal=\"6\" data-lg=\"6\">\n<p class=\"has-text-align-center has-sbigger-font-size\">Una campa\u00f1a sencilla pero efectiva, hecha con much\u00edsimo cari\u00f1o por el mensaje tan importante que contiene para la sociedad: el respeto a la diversidad.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-col col\" data-xs=\"1\" data-xstotal=\"3\" data-md=\"6\" data-lg=\"6\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img 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