{"id":1581,"date":"2025-07-01T13:33:15","date_gmt":"2025-07-01T11:33:15","guid":{"rendered":"https:\/\/canal-directo.com\/?post_type=project&#038;p=1581"},"modified":"2025-08-07T14:23:24","modified_gmt":"2025-08-07T12:23:24","slug":"ehuduala","status":"publish","type":"project","link":"https:\/\/canal-directo.com\/eu\/proyectos\/ehuduala\/","title":{"rendered":"ehuduala"},"content":{"rendered":"  <div class=\"project-header\">\n    <div class=\"background\">\n                    <figure class=\"image-wrapper\">\n          \n                        <picture class=\"image default\">\n                                <source media=\"(min-width: 993px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/00EHUDUALA-by-canaldirecto-2-1200x675.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/00EHUDUALA-by-canaldirecto-2-2400x1350.jpg 2x\"\/>    \n                <source media=\"(min-width: 769px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/00EHUDUALA-by-canaldirecto-2-992x558.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/00EHUDUALA-by-canaldirecto-2-1984x1116.jpg 2x\"\/>\n                <source media=\"(min-width: 451px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/00EHUDUALA-by-canaldirecto-2-768x432.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/00EHUDUALA-by-canaldirecto-2-1536x864.jpg 2x\"\/>\n                <source media=\"(min-width: 0)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/00EHUDUALA-by-canaldirecto-2-450x253.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/00EHUDUALA-by-canaldirecto-2-900x506.jpg 2x\"\/>\n                                    <img decoding=\"async\" class=\"\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/00EHUDUALA-by-canaldirecto-2.jpg\" alt=\"\" title=\"EHUDUALA-by-canaldirecto\">\n                            <\/picture>\n            \n        <\/figure>\n          <\/div>\n    <div class=\"wrapper-fluid\">\n      <header class=\"project-header\">\n        <p class=\"client has-bigger-font-size\">UPV\/EHU<\/p>\n        <h1>ehuduala<\/h1>\n      <\/header>\n    <\/div>\n  <\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-small\"><\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"8\" data-lgoffset=\"2\">\n<p class=\"has-text-align-center has-bigger-font-size\">La Formaci\u00f3n Dual es una estrategia acad\u00e9mica innovadora y contrastada que combina el aprendizaje en el aula con la experiencia pr\u00e1ctica en el lugar de trabajo, y demuestra un impacto positivo en la empleabilidad.<\/p>\n\n\n\n<p class=\"has-text-align-center has-bigger-font-size\">La UPV\/EHU, como pionera en formaci\u00f3n dual universitaria a nivel estatal, ha desarrollado un modelo propio,&nbsp;<strong>ehuduala<\/strong>, que consolida e impulsa la visi\u00f3n de la formaci\u00f3n dual en los distintos grados y m\u00e1steres.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-medium\"><\/div>\n\n\n\n<section class=\"wp-block-canal-directo-hero hero\"><video poster=\"\" onloadedmetadata=\"this.muted = true\" autoplay playsinline loop muted><source src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/03EHUDUALA-by-canaldirecto.mp4\"\/><\/video><div class=\"wrapper-centered\"><header><h1 class=\"hero-heading\"><\/h1><p><\/p><\/header><\/div><\/section>\n\n\n\n<div class=\"wp-block-structure-separator separator size-medium\"><\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-md=\"6\" data-lg=\"6\">\n<p class=\"has-text-align-left is-style-xbigger is-style-xlbigger has-xbigger-font-size\"><strong><strong>El reto<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-md=\"6\" data-lg=\"6\">\n<p class=\"has-sbigger-font-size\">Definici\u00f3n de una estrategia de comunicaci\u00f3n que permita dar visibilidad, relevancia y poner en valor el modelo ehuduala como una opci\u00f3n educativa innovadora entre el alumnado preuniversitario y alumnado de los primeros cursos de Grado.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"text-align: center;\">\n  <video autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\" style=\"max-width: 100%; height: auto;\">\n    <source src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/21EHUDUALA-by-canaldirecto-gris.mp4\">\n    Tu navegador no soporta la etiqueta de video.\n  <\/video>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-md=\"6\" data-lg=\"6\">\n<p class=\"has-text-align-left is-style-xbigger is-style-xlbigger has-xbigger-font-size\"><strong><strong><strong>Estrategia y creatividad<\/strong><\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-md=\"6\" data-lg=\"6\">\n<p class=\"has-sbigger-font-size\">Desde CANALDIRECTO nos hemos encargado de la estrategia de marca, planteamiento estrat\u00e9gico, creatividad, dise\u00f1o y activaci\u00f3n del nuevo modelo ehuduala.<\/p>\n\n\n\n<p class=\"has-sbigger-font-size\">Bajo el claim&nbsp;<strong>somos ehuduala \/ ehuduala gara,&nbsp;<\/strong>y<strong>&nbsp;<\/strong>mediante un discurso compartido, hemos desarrollado un relato de empoderamiento de j\u00f3venes dirigido a j\u00f3venes, que pone en valor la propuesta del modelo, conecta con el p\u00fablico objetivo mediante sus propios c\u00f3digos de comunicaci\u00f3n y otorga relevancia al modelo.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-big\"><\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-centered\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"8\" data-lgoffset=\"2\">\n<div class=\"wp-block-canal-directo-iframe-with-poster block-iframe-with-poster\"><div class=\"poster iframe-switch\"><figure class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/24EHUDUALA-by-canaldirecto.jpg\" alt=\"EHUDUALA-by-canaldirecto\"\/><\/figure><\/div><div class=\"iframe-wrapper\"><button class=\"iframe-switch-out\"><svg width=\"31\" height=\"28\" viewBox=\"0 0 31 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M1 26.8L29.8 1\" stroke=\"white\" stroke-width=\"1.8\"><\/path><path d=\"M1 1L29.8 26.8\" stroke=\"white\" stroke-width=\"1.8\"><\/path><\/svg><\/button>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ehuduala I NUESTRO MODELO, EL TUYO (UPV\/EHU) (by CANALDIRECTO)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/o1V1nD_OtxQ?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/canal-directo.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-medium\"><\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-centered\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"934\" height=\"524\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/30EHUDUALA-by-canaldirecto-1.jpg\" alt=\"\" class=\"wp-image-1724\" style=\"width:934px\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/30EHUDUALA-by-canaldirecto-1.jpg 934w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/30EHUDUALA-by-canaldirecto-1-300x168.jpg 300w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/30EHUDUALA-by-canaldirecto-1-768x431.jpg 768w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/30EHUDUALA-by-canaldirecto-1-450x252.jpg 450w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/30EHUDUALA-by-canaldirecto-1-900x505.jpg 900w\" sizes=\"auto, (max-width: 934px) 100vw, 934px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-big\"><\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-md=\"6\" data-lg=\"6\">\n<p class=\"has-text-align-left is-style-xbigger is-style-xlbigger is-style-primary has-xbigger-font-size\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-md=\"6\" data-lg=\"6\">\n<p class=\"has-sbigger-font-size\">Para la activaci\u00f3n de la campa\u00f1a se ha producido un v\u00eddeo-spot, gr\u00e1ficas y clips animados para publicidad exterior, piezas para RRSS e internet, as\u00ed como un cat\u00e1logo divulgativo.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-medium\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1705\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/19EHUDUALA-by-canaldirecto.jpg\" alt=\"\" class=\"wp-image-1630\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/19EHUDUALA-by-canaldirecto.jpg 2560w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/19EHUDUALA-by-canaldirecto-300x200.jpg 300w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/19EHUDUALA-by-canaldirecto-1024x682.jpg 1024w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/19EHUDUALA-by-canaldirecto-768x512.jpg 768w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/19EHUDUALA-by-canaldirecto-1536x1023.jpg 1536w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/19EHUDUALA-by-canaldirecto-2048x1364.jpg 2048w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/19EHUDUALA-by-canaldirecto-450x300.jpg 450w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/19EHUDUALA-by-canaldirecto-900x599.jpg 900w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/19EHUDUALA-by-canaldirecto-992x661.jpg 992w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/19EHUDUALA-by-canaldirecto-1984x1321.jpg 1984w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/19EHUDUALA-by-canaldirecto-1200x799.jpg 1200w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/19EHUDUALA-by-canaldirecto-1800x1199.jpg 1800w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-structure-separator separator size-medium\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1705\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/20EHUDUALA-by-canaldirecto.jpg\" alt=\"\" class=\"wp-image-1632\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/20EHUDUALA-by-canaldirecto.jpg 2560w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/20EHUDUALA-by-canaldirecto-300x200.jpg 300w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/20EHUDUALA-by-canaldirecto-1024x682.jpg 1024w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/20EHUDUALA-by-canaldirecto-768x512.jpg 768w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/20EHUDUALA-by-canaldirecto-1536x1023.jpg 1536w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/20EHUDUALA-by-canaldirecto-2048x1364.jpg 2048w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/20EHUDUALA-by-canaldirecto-450x300.jpg 450w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/20EHUDUALA-by-canaldirecto-900x599.jpg 900w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/20EHUDUALA-by-canaldirecto-992x661.jpg 992w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/20EHUDUALA-by-canaldirecto-1984x1321.jpg 1984w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/20EHUDUALA-by-canaldirecto-1200x799.jpg 1200w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/06\/20EHUDUALA-by-canaldirecto-1800x1199.jpg 1800w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-structure-separator separator size-medium\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1520\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/29EHUDUALA-by-canaldirecto-2.jpg\" alt=\"\" class=\"wp-image-1734\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/29EHUDUALA-by-canaldirecto-2.jpg 2560w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/29EHUDUALA-by-canaldirecto-2-300x178.jpg 300w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/29EHUDUALA-by-canaldirecto-2-1024x608.jpg 1024w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/29EHUDUALA-by-canaldirecto-2-768x456.jpg 768w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/29EHUDUALA-by-canaldirecto-2-1536x912.jpg 1536w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/29EHUDUALA-by-canaldirecto-2-2048x1216.jpg 2048w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/29EHUDUALA-by-canaldirecto-2-450x267.jpg 450w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/29EHUDUALA-by-canaldirecto-2-900x534.jpg 900w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/29EHUDUALA-by-canaldirecto-2-992x589.jpg 992w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/29EHUDUALA-by-canaldirecto-2-1984x1178.jpg 1984w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/29EHUDUALA-by-canaldirecto-2-1200x713.jpg 1200w, https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/29EHUDUALA-by-canaldirecto-2-1800x1069.jpg 1800w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-structure-separator separator size-medium\"><\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-canal-directo-image-slider block-image-slider swiper-container\" data-slides-per-view=\"3\"><div class=\"swiper-wrapper\">    <div class=\"swiper-slide\">\n      <div class=\"swiper-slide-inner\">\n        \n                        <picture class=\"image default\">\n                                <source media=\"(min-width: 993px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/32EHUDUALA-by-canaldirecto.jpg\"\/>    \n                <source media=\"(min-width: 769px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/32EHUDUALA-by-canaldirecto-931x992.jpg\"\/>\n                <source media=\"(min-width: 451px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2025\/07\/32EHUDUALA-by-canaldirecto-721x768.jpg\"\/>\n                <source media=\"(min-width: 0)\" 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