{"id":1881,"date":"2026-01-12T09:09:00","date_gmt":"2026-01-12T08:09:00","guid":{"rendered":"https:\/\/canal-directo.com\/?post_type=project&#038;p=1881"},"modified":"2026-06-10T09:24:15","modified_gmt":"2026-06-10T07:24:15","slug":"ekinretail","status":"publish","type":"project","link":"https:\/\/canal-directo.com\/eu\/proyectos\/ekinretail\/","title":{"rendered":"EkinRetail"},"content":{"rendered":"  <div class=\"project-header\">\n    <div class=\"background\">\n                    <figure class=\"image-wrapper\">\n          \n                        <picture class=\"image default\">\n                                <source media=\"(min-width: 993px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/00EKINRETAIL-by-canaldirecto-1-1200x675.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/00EKINRETAIL-by-canaldirecto-1-2400x1350.jpg 2x\"\/>    \n                <source media=\"(min-width: 769px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/00EKINRETAIL-by-canaldirecto-1-992x558.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/00EKINRETAIL-by-canaldirecto-1-1984x1116.jpg 2x\"\/>\n                <source media=\"(min-width: 451px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/00EKINRETAIL-by-canaldirecto-1-768x432.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/00EKINRETAIL-by-canaldirecto-1-1536x864.jpg 2x\"\/>\n                <source media=\"(min-width: 0)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/00EKINRETAIL-by-canaldirecto-1-450x253.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/00EKINRETAIL-by-canaldirecto-1-900x506.jpg 2x\"\/>\n                                    <img decoding=\"async\" class=\"\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/00EKINRETAIL-by-canaldirecto-1.jpg\" alt=\"\" title=\"00EKINRETAIL-by-canaldirecto\">\n                            <\/picture>\n            \n        <\/figure>\n          <\/div>\n    <div class=\"wrapper-fluid\">\n      <header class=\"project-header\">\n        <p class=\"client has-bigger-font-size\">Gobierno Vasco &#8211; Eusko Jaularitza y BilbaoEkintza<\/p>\n        <h1>EkinRetail<\/h1>\n      <\/header>\n    <\/div>\n  <\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-small\"><\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"8\" data-lgoffset=\"2\">\n<p class=\"has-text-align-center has-bigger-font-size wp-block-paragraph\">Bilbao Ekintza, sociedad p\u00fablica del Ayuntamiento de Bilbao, nos propuso el reto de conceptualizar y desarrollar la identidad del primer congreso de emprendimiento comercial de Euskadi celebrado en Bilbao: \u2018EkinRetail\u2019.<\/p>\n\n\n\n<p class=\"has-text-align-center has-bigger-font-size wp-block-paragraph\">El congreso, organizado por el Gobierno Vasco y el Ayuntamiento de Bilbao, es un evento pionero donde la innovaci\u00f3n y las tendencias son sus se\u00f1as de identidad.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-small\"><\/div>\n\n\n\n<div style=\"text-align: center;\">\n  <video autoplay=\"\" muted=\"\" loop=\"\" playsinline=\"\" style=\"max-width: 100%; height: auto;\">\n    <source src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/01EKINRETAIL-by-canaldirecto.mp4\">\n    Tu navegador no soporta la etiqueta de video.\n  <\/video>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-small\"><\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"4\" data-md=\"6\" data-lg=\"6\">\n<p class=\"has-text-align-left is-style-xbigger is-style-xlbigger has-xbigger-font-size wp-block-paragraph\"><strong><strong>El reto<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-col col\">\n<p class=\"is-style-primary has-xbigger-font-size wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-col col\" data-xs=\"4\" data-md=\"6\" data-lg=\"6\">\n<p class=\"has-sbigger-font-size wp-block-paragraph\">Crear la identidad visual y ambientaci\u00f3n del evento con el objetivo de conectar, inspirar y empoderar al ecosistema emprendedor del comercio vasco.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-md=\"6\" data-lg=\"6\">\n<p class=\"has-sbigger-font-size wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-medium\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1382\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/02EKINRETAIL-by-canaldirecto-1.jpg\" alt=\"\" class=\"wp-image-1892\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/02EKINRETAIL-by-canaldirecto-1.jpg 2560w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/02EKINRETAIL-by-canaldirecto-1-300x162.jpg 300w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/02EKINRETAIL-by-canaldirecto-1-1024x553.jpg 1024w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/02EKINRETAIL-by-canaldirecto-1-768x415.jpg 768w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/02EKINRETAIL-by-canaldirecto-1-1536x829.jpg 1536w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/02EKINRETAIL-by-canaldirecto-1-2048x1106.jpg 2048w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/02EKINRETAIL-by-canaldirecto-1-450x243.jpg 450w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/02EKINRETAIL-by-canaldirecto-1-900x486.jpg 900w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/02EKINRETAIL-by-canaldirecto-1-992x536.jpg 992w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/02EKINRETAIL-by-canaldirecto-1-1984x1071.jpg 1984w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/02EKINRETAIL-by-canaldirecto-1-1200x648.jpg 1200w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/02EKINRETAIL-by-canaldirecto-1-1800x972.jpg 1800w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-structure-separator separator size-big\"><\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"2\" data-md=\"6\" data-lg=\"6\">\n<p class=\"has-text-align-left is-style-xbigger is-style-xlbigger has-xbigger-font-size wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-col col\">\n<p class=\"is-style-primary has-xbigger-font-size wp-block-paragraph\"><strong><strong>Estrategia y creatividad<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-md=\"6\" data-lg=\"6\">\n<p class=\"has-sbigger-font-size wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-md=\"6\" data-lg=\"6\">\n<p class=\"has-sbigger-font-size wp-block-paragraph\">Nuestra propuesta pretende generar un di\u00e1logo entre el plano f\u00edsico de la actividad comercial y su presencia digital. A la hora de construir la identidad, nos basamos en el com\u00fan denominador de todas las interacciones comerciales, el ticket de compra. Las esferas ensalzan su car\u00e1cter digital y de innovaci\u00f3n, resultando as\u00ed una marca limpia y moderna.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-small\"><\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-medium\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1382\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/03EKINRETAIL-by-canaldirecto.jpg\" alt=\"\" class=\"wp-image-1894\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/03EKINRETAIL-by-canaldirecto.jpg 2560w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/03EKINRETAIL-by-canaldirecto-300x162.jpg 300w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/03EKINRETAIL-by-canaldirecto-1024x553.jpg 1024w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/03EKINRETAIL-by-canaldirecto-768x415.jpg 768w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/03EKINRETAIL-by-canaldirecto-1536x829.jpg 1536w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/03EKINRETAIL-by-canaldirecto-2048x1106.jpg 2048w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/03EKINRETAIL-by-canaldirecto-450x243.jpg 450w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/03EKINRETAIL-by-canaldirecto-900x486.jpg 900w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/03EKINRETAIL-by-canaldirecto-992x536.jpg 992w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/03EKINRETAIL-by-canaldirecto-1984x1071.jpg 1984w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/03EKINRETAIL-by-canaldirecto-1200x648.jpg 1200w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/03\/03EKINRETAIL-by-canaldirecto-1800x972.jpg 1800w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-structure-separator separator size-small\"><\/div>\n\n\n\n<section class=\"wp-block-canal-directo-hero hero\"><video poster=\"\" onloadedmetadata=\"this.muted = true\" autoplay playsinline loop muted><source src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/04EKINRETAIL-by-canaldirecto-1.mp4\"\/><\/video><div class=\"wrapper-centered\"><header><h1 class=\"hero-heading\"><\/h1><p><\/p><\/header><\/div><\/section>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"2\" data-md=\"6\" data-lg=\"6\">\n<p class=\"has-text-align-left is-style-xbigger is-style-xlbigger has-xbigger-font-size wp-block-paragraph\"><strong>El Proyecto<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-col col\">\n<p class=\"is-style-primary has-xbigger-font-size wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-md=\"6\" data-lg=\"6\">\n<p class=\"has-sbigger-font-size wp-block-paragraph\">A partir de la est\u00e9tica visual de los tickets de compra, la marca desarrollada se adapta perfectamente a los diferentes soportes de expresi\u00f3n\/activaci\u00f3n: gr\u00e1fica, Web y redes sociales, audiovisual, ambientaci\u00f3n de espacios, etc.<\/p>\n\n\n\n<p class=\"has-sbigger-font-size wp-block-paragraph\">Nos hemos encargado de la creatividad y dise\u00f1o de la identidad visual (branding) del Congreso, estrategia de comunicaci\u00f3n, configuraci\u00f3n y desarrollo de la website, as\u00ed como de la gesti\u00f3n de contenidos, creatividad y dise\u00f1o de campa\u00f1a de e-mail marketing, digital (display banners) y RRSS (org\u00e1nica y paid media) para la difusi\u00f3n y generaci\u00f3n de leads e inscripciones.<\/p>\n\n\n\n<p class=\"has-sbigger-font-size wp-block-paragraph\">Tambi\u00e9n hemos sido responsables de la creatividad y dise\u00f1o de la ambientaci\u00f3n del espacio congresual, pantallas, piezas gr\u00e1ficas, etc., as\u00ed como de la configuraci\u00f3n, dise\u00f1o y direcci\u00f3n de la escenograf\u00eda.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-md=\"6\" data-lg=\"6\">\n<p class=\"has-sbigger-font-size wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-small\"><\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-small\"><\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-small\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"718\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto-1.jpg\" alt=\"\" class=\"wp-image-1907\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto-1.jpg 2560w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto-1-300x84.jpg 300w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto-1-1024x287.jpg 1024w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto-1-768x215.jpg 768w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto-1-1536x431.jpg 1536w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto-1-2048x574.jpg 2048w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto-1-450x126.jpg 450w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto-1-900x252.jpg 900w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto-1-992x278.jpg 992w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto-1-1984x556.jpg 1984w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto-1-1200x337.jpg 1200w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto-1-1800x505.jpg 1800w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-structure-separator separator size-small\"><\/div>\n\n\n\n<section class=\"wp-block-canal-directo-hero hero\"><video poster=\"\" onloadedmetadata=\"this.muted = true\" autoplay playsinline loop muted><source src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/06EKINRETAIL-by-canaldirecto.mp4\"\/><\/video><div class=\"wrapper-centered\"><header><h1 class=\"hero-heading\"><\/h1><p><\/p><\/header><\/div><\/section>\n\n\n\n<section class=\"wp-block-canal-directo-hero hero\"><video poster=\"\" onloadedmetadata=\"this.muted = true\" autoplay playsinline loop muted><source src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/08EKINRETAIL-by-canaldirecto-1.mp4\"\/><\/video><div class=\"wrapper-centered\"><header><h1 class=\"hero-heading\"><\/h1><p><\/p><\/header><\/div><\/section>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1494\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto.jpg\" alt=\"\" class=\"wp-image-1899\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto.jpg 2560w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto-300x175.jpg 300w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto-1024x598.jpg 1024w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto-768x448.jpg 768w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto-1536x896.jpg 1536w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto-2048x1195.jpg 2048w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto-450x263.jpg 450w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto-900x525.jpg 900w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto-992x579.jpg 992w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto-1984x1158.jpg 1984w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto-1200x700.jpg 1200w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/05EKINRETAIL-by-canaldirecto-1800x1050.jpg 1800w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1494\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/10EKINRETAIL-by-canaldirecto.jpg\" alt=\"\" class=\"wp-image-1917\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/10EKINRETAIL-by-canaldirecto.jpg 2560w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/10EKINRETAIL-by-canaldirecto-300x175.jpg 300w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/10EKINRETAIL-by-canaldirecto-1024x598.jpg 1024w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/10EKINRETAIL-by-canaldirecto-768x448.jpg 768w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/10EKINRETAIL-by-canaldirecto-1536x896.jpg 1536w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/10EKINRETAIL-by-canaldirecto-2048x1195.jpg 2048w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/10EKINRETAIL-by-canaldirecto-450x263.jpg 450w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/10EKINRETAIL-by-canaldirecto-900x525.jpg 900w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/10EKINRETAIL-by-canaldirecto-992x579.jpg 992w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/10EKINRETAIL-by-canaldirecto-1984x1158.jpg 1984w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/10EKINRETAIL-by-canaldirecto-1200x700.jpg 1200w, https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/10EKINRETAIL-by-canaldirecto-1800x1050.jpg 1800w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1494\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/11EKINRETAIL-by-canaldirecto.jpg\" alt=\"\" class=\"wp-image-1919\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2026\/06\/11EKINRETAIL-by-canaldirecto.jpg 2560w, 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