{"id":669,"date":"2022-02-23T11:19:45","date_gmt":"2022-02-23T10:19:45","guid":{"rendered":"https:\/\/canal-directo.com\/proyectos\/ama-aita-hitz-egin-behar-dugu\/"},"modified":"2022-02-23T11:19:47","modified_gmt":"2022-02-23T10:19:47","slug":"ama-aita-hitz-egin-behar-dugu","status":"publish","type":"project","link":"https:\/\/canal-directo.com\/eu\/proiektuak\/ama-aita-hitz-egin-behar-dugu\/","title":{"rendered":"&#8220;Ama, aita: hitz egin behar dugu&#8221;"},"content":{"rendered":"  <div class=\"project-header\">\n    <div class=\"background\">\n              <div class=\"overlay\"><\/div>\n                    <figure class=\"image-wrapper\">\n          \n                        <picture class=\"image default\">\n                                <source media=\"(min-width: 993px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/COLEGIO-LA-MERCED-CANAL-DIRECTO-1200x675.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/COLEGIO-LA-MERCED-CANAL-DIRECTO-2400x1350.jpg 2x\"\/>    \n                <source media=\"(min-width: 769px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/COLEGIO-LA-MERCED-CANAL-DIRECTO-992x558.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/COLEGIO-LA-MERCED-CANAL-DIRECTO-1984x1116.jpg 2x\"\/>\n                <source media=\"(min-width: 451px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/COLEGIO-LA-MERCED-CANAL-DIRECTO-768x432.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/COLEGIO-LA-MERCED-CANAL-DIRECTO-1536x864.jpg 2x\"\/>\n                <source media=\"(min-width: 0)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/COLEGIO-LA-MERCED-CANAL-DIRECTO-450x253.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/COLEGIO-LA-MERCED-CANAL-DIRECTO-900x506.jpg 2x\"\/>\n                                    <img decoding=\"async\" class=\"\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/COLEGIO-LA-MERCED-CANAL-DIRECTO.jpg\" alt=\"\" title=\"COLEGIO-LA-MERCED-CANAL-DIRECTO\">\n                            <\/picture>\n            \n        <\/figure>\n          <\/div>\n    <div class=\"wrapper-fluid\">\n      <header class=\"project-header\">\n        <p class=\"client has-bigger-font-size\">Colegio Nuestra Sra. de La Merced<\/p>\n        <h1>&#8220;Ama, aita: hitz egin behar dugu&#8221;<\/h1>\n      <\/header>\n    <\/div>\n  <\/div>\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"8\" data-lgoffset=\"2\">\n<p class=\"has-text-align-center is-style-bigger has-bigger-font-size\">Llevamos a\u00f1os disfrutando de este proyecto y nos pasa como con las cosas que m\u00e1s quieres, llega un momento que las haces un poco tuyas.<\/p>\n\n\n\n<p class=\"has-text-align-center is-style-bigger has-bigger-font-size\">Hemos trabajado junto al Colegio Ntra. Sra. de La Merced en la definici\u00f3n de su estrategia de comunicaci\u00f3n y posicionamiento, estrategia digital (website y Redes Sociales), redacci\u00f3n de contenidos, edici\u00f3n de elementos divulgativos (cat\u00e1logo, presentaciones, etc.) y producci\u00f3n de v\u00eddeos corporativos, as\u00ed como la planificaci\u00f3n creatividad de campa\u00f1as de publicidad.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-structure-separator separator size-big\"><\/div>\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"8\" data-lgoffset=\"2\">\n<div class=\"wp-block-canal-directo-iframe-with-poster block-iframe-with-poster\"><div class=\"poster iframe-switch\"><figure class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/05\/la-merced-vide-poster.jpg\" alt=\"Poster video La Merced\"\/><\/figure><\/div><div class=\"iframe-wrapper\"><button class=\"iframe-switch-out\"><svg width=\"31\" height=\"28\" viewbox=\"0 0 31 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M1 26.8L29.8 1\" stroke=\"white\" stroke-width=\"1.8\"><\/path><path d=\"M1 1L29.8 26.8\" stroke=\"white\" stroke-width=\"1.8\"><\/path><\/svg><\/button>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Aita, Ama, tenemos que hablar (by Canaldirecto)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/laPHSe7tFEw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-structure-separator separator size-big\"><\/div>\n\n<figure class=\"wp-block-image size-large is-style-cover\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"598\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/CATALOGO-LA-MERCED-CANAL-DIRECTO-1024x598.jpg\" alt=\"\" class=\"wp-image-619\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/CATALOGO-LA-MERCED-CANAL-DIRECTO-1024x598.jpg 1024w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/CATALOGO-LA-MERCED-CANAL-DIRECTO-300x175.jpg 300w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/CATALOGO-LA-MERCED-CANAL-DIRECTO-768x449.jpg 768w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/CATALOGO-LA-MERCED-CANAL-DIRECTO-1536x897.jpg 1536w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/CATALOGO-LA-MERCED-CANAL-DIRECTO-450x263.jpg 450w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/CATALOGO-LA-MERCED-CANAL-DIRECTO-900x526.jpg 900w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/CATALOGO-LA-MERCED-CANAL-DIRECTO-992x580.jpg 992w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/CATALOGO-LA-MERCED-CANAL-DIRECTO-1200x701.jpg 1200w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/CATALOGO-LA-MERCED-CANAL-DIRECTO-1800x1052.jpg 1800w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/CATALOGO-LA-MERCED-CANAL-DIRECTO.jpg 1984w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div class=\"wp-block-structure-separator separator size-big\"><\/div>\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"8\" data-lgoffset=\"2\">\n<div class=\"wp-block-canal-directo-iframe-with-poster block-iframe-with-poster\"><div class=\"poster iframe-switch\"><figure class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/05\/la-merced-video-corporativo-poster.jpg\" alt=\"Poster video corporativo La Merced\"\/><\/figure><\/div><div class=\"iframe-wrapper\"><button class=\"iframe-switch-out\"><svg width=\"31\" height=\"28\" viewbox=\"0 0 31 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M1 26.8L29.8 1\" stroke=\"white\" stroke-width=\"1.8\"><\/path><path d=\"M1 1L29.8 26.8\" stroke=\"white\" stroke-width=\"1.8\"><\/path><\/svg><\/button>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Colegio Ntra. Sra  de La MERCED Ikastetxea (by Canaldirecto)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mbXPrqjNckI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-structure-separator separator size-big\"><\/div>\n\n<div class=\"wp-block-canal-directo-background-color block-background-color\" style=\"--color:#fff;background-color:#435a50\">\n<div class=\"wp-block-structure-separator separator size-medium\"><\/div>\n\n\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col aligment vertical-align\" data-xs=\"12\" data-lg=\"5\" data-lgoffset=\"1\">\n<h2 class=\"is-style-h5 has-xbigger-font-size wp-block-heading\" id=\"redes-sociales\">Redes Sociales\u2014<\/h2>\n\n\n\n<p class=\"is-style-bigger has-bigger-font-size\">Facebook, Twitter, Instagram\u2026 Son muchas las plataformas donde poder darse a conocer.<\/p>\n\n\n\n<p class=\"is-style-bigger has-bigger-font-size\">Por eso, nos hemos encargado tanto de crear posts, como anuncios e instastories, donde se respira siempre la filosof\u00eda del Colegio.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-col col aligment vertical-align\" data-xs=\"8\" data-xsoffset=\"2\" data-lg=\"3\" data-lgoffset=\"2\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"1000\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/COLEGIO-LA-MERCED-RRSS-CANAL-DIRECTO.png\" alt=\"\" class=\"wp-image-627\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/COLEGIO-LA-MERCED-RRSS-CANAL-DIRECTO.png 542w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/COLEGIO-LA-MERCED-RRSS-CANAL-DIRECTO-163x300.png 163w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/COLEGIO-LA-MERCED-RRSS-CANAL-DIRECTO-244x450.png 244w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/COLEGIO-LA-MERCED-RRSS-CANAL-DIRECTO-488x900.png 488w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/COLEGIO-LA-MERCED-RRSS-CANAL-DIRECTO-416x768.png 416w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/COLEGIO-LA-MERCED-RRSS-CANAL-DIRECTO-538x992.png 538w\" sizes=\"auto, (max-width: 542px) 100vw, 542px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-separator separator size-medium\"><\/div>\n<\/div>\n\n<div class=\"wp-block-structure-separator separator size-medium\"><\/div>\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"10\" data-lgoffset=\"1\" data-xl=\"8\" data-xloffset=\"2\">\n<p class=\"has-text-align-center is-style-xbigger is-style-secondary has-light-background-color has-text-color has-background has-xbigger-font-size\" style=\"color:#435a50\"><strong>Para la \u00faltima campa\u00f1a de matriculaci\u00f3n hemos desarrollado una estrategia \u00edntegramente digital consistente en una landing page espec\u00edfica para concertar visitas, un video-spot protagonizados por los \u201cpeques\u201d y una campa\u00f1a display (v\u00eddeo in text y banners) en internet y Redes Sociales.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-structure-separator separator size-medium\"><\/div>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"2000\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/COLEGIO-LA-MERCED-IPAD-CANAL-DIRECTO.jpg\" alt=\"\" class=\"wp-image-621\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/COLEGIO-LA-MERCED-IPAD-CANAL-DIRECTO.jpg 2400w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/COLEGIO-LA-MERCED-IPAD-CANAL-DIRECTO-300x250.jpg 300w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/COLEGIO-LA-MERCED-IPAD-CANAL-DIRECTO-1024x853.jpg 1024w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/COLEGIO-LA-MERCED-IPAD-CANAL-DIRECTO-768x640.jpg 768w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/COLEGIO-LA-MERCED-IPAD-CANAL-DIRECTO-1536x1280.jpg 1536w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/COLEGIO-LA-MERCED-IPAD-CANAL-DIRECTO-2048x1707.jpg 2048w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/COLEGIO-LA-MERCED-IPAD-CANAL-DIRECTO-450x375.jpg 450w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/COLEGIO-LA-MERCED-IPAD-CANAL-DIRECTO-900x750.jpg 900w, 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