{"id":670,"date":"2022-02-23T11:21:16","date_gmt":"2022-02-23T10:21:16","guid":{"rendered":"https:\/\/canal-directo.com\/proyectos\/executive-mba2020-2021\/"},"modified":"2022-02-23T11:21:17","modified_gmt":"2022-02-23T10:21:17","slug":"executive-mba2020-2021","status":"publish","type":"project","link":"https:\/\/canal-directo.com\/eu\/proiektuak\/executive-mba2020-2021\/","title":{"rendered":"Executive MBA<br>(2020-2021)"},"content":{"rendered":"  <div class=\"project-header\">\n    <div class=\"background\">\n                    <figure class=\"image-wrapper\">\n          \n                        <picture class=\"image default\">\n                                <source media=\"(min-width: 993px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/04\/02-EXECUTIVE-MBA-1200x675.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/04\/02-EXECUTIVE-MBA-2400x1350.jpg 2x\"\/>    \n                <source media=\"(min-width: 769px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/04\/02-EXECUTIVE-MBA-992x558.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/04\/02-EXECUTIVE-MBA-1984x1116.jpg 2x\"\/>\n                <source media=\"(min-width: 451px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/04\/02-EXECUTIVE-MBA-768x432.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/04\/02-EXECUTIVE-MBA-1536x864.jpg 2x\"\/>\n                <source media=\"(min-width: 0)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/04\/02-EXECUTIVE-MBA-450x253.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/04\/02-EXECUTIVE-MBA-900x506.jpg 2x\"\/>\n                                    <img decoding=\"async\" class=\"\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/04\/02-EXECUTIVE-MBA.jpg\" alt=\"\" title=\"02 EXECUTIVE MBA\">\n                            <\/picture>\n            \n        <\/figure>\n          <\/div>\n    <div class=\"wrapper-fluid\">\n      <header class=\"project-header\">\n        <p class=\"client has-bigger-font-size\">UPV\/EHU<\/p>\n        <h1>Executive MBA<br>(2020-2021)<\/h1>\n      <\/header>\n    <\/div>\n  <\/div>\n\n<div class=\"wp-block-structure-wrapper wrapper-centered\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"4\" data-lgoffset=\"1\" data-lgtotal=\"11\">\n<p class=\"has-bigger-font-size\">En un contexto de saturaci\u00f3n de campa\u00f1as publicitarias indiferenciadas en el \u00e1mbito de la formaci\u00f3n, el M\u00e1ster en Direcci\u00f3n y Gesti\u00f3n de Empresas de la UPV\/EHU (Executive MBA) necesitaba construir un discurso propio y diferenciador.<\/p>\n\n\n\n<p class=\"has-bigger-font-size\">La estrategia desarrollada se basa en una plataforma de comunicaci\u00f3n a largo plazo que permite poner en valor a los verdaderos protagonistas del Executive MBA: su alumnado, as\u00ed como sus expectativas y objetivos profesionales una vez han acabado el M\u00e1ster.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"4\" data-lgoffset=\"1\" data-lgtotal=\"11\">\n<p class=\"has-bigger-font-size\">Para la campa\u00f1a del curso 2020-2021, bajo el concepto \u201cProfesionales que inspiran\u201d hemos producido una serie de v\u00eddeo-spots que, junto con otras piezas digitales (banners, clips de v\u00eddeo, etc.), conformaron una eficaz campa\u00f1a display en Internet y Redes Sociales. Tambi\u00e9n nos hemos encargado de la configuraci\u00f3n, redacci\u00f3n y dise\u00f1o del cat\u00e1logo y otros elementos divulgativos.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-structure-separator separator size-big\"><\/div>\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"8\" data-lgoffset=\"2\">\n<div class=\"wp-block-canal-directo-iframe-with-poster block-iframe-with-poster\"><div class=\"poster iframe-switch\"><figure class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/05\/mba-video.poster.jpg\" alt=\"Poster introducci\u00f3n MBA\"\/><\/figure><\/div><div class=\"iframe-wrapper\"><button class=\"iframe-switch-out\"><svg width=\"31\" height=\"28\" viewbox=\"0 0 31 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M1 26.8L29.8 1\" stroke=\"white\" stroke-width=\"1.8\"><\/path><path d=\"M1 1L29.8 26.8\" stroke=\"white\" stroke-width=\"1.8\"><\/path><\/svg><\/button>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Profesionales que inspiran (2020\/21) - Resumen\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yCOa3gLYorw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-structure-separator separator size-big\"><\/div>\n\n<figure class=\"wp-block-image size-large is-style-cover\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"723\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/05\/03MBAby-canaldirecto-1024x723.jpg\" alt=\"\" class=\"wp-image-640\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/05\/03MBAby-canaldirecto-1024x723.jpg 1024w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/05\/03MBAby-canaldirecto-300x212.jpg 300w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/05\/03MBAby-canaldirecto-768x542.jpg 768w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/05\/03MBAby-canaldirecto-1536x1084.jpg 1536w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/05\/03MBAby-canaldirecto-2048x1445.jpg 2048w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/05\/03MBAby-canaldirecto-450x318.jpg 450w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/05\/03MBAby-canaldirecto-900x635.jpg 900w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/05\/03MBAby-canaldirecto-992x700.jpg 992w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/05\/03MBAby-canaldirecto-1984x1400.jpg 1984w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/05\/03MBAby-canaldirecto-1200x847.jpg 1200w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/05\/03MBAby-canaldirecto-1800x1270.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div class=\"wp-block-structure-separator separator size-big\"><\/div>\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-md=\"10\" data-mdoffset=\"1\" data-lg=\"8\" data-lgoffset=\"2\">\n<p class=\"has-text-align-center is-style-secondary has-text-color has-xbigger-font-size\" style=\"color:#355375\">El resultado de la campa\u00f1a ha sido un incremento del 35% en las solicitudes de matriculaci\u00f3n para la edici\u00f3n 2020-2021<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-structure-separator separator size-big\"><\/div>\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-md=\"10\" data-mdoffset=\"1\">\n<p class=\"has-bigger-font-size\">Executive MBA Stories es el argumento creativo de los 9 v\u00eddeo-spots de la campa\u00f1a en los que, a trav\u00e9s de historias inspiradoras de alumnos\/as y exalumnos\/as, los protagonistas narran en primera persona c\u00f3mo el Executive MBA les ha cualificado para impulsar sus carreras profesionales.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#355375\"><strong>#profesionalesqueinspiran<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-structure-separator separator size-big\"><\/div>\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col aligment vertical-align\" data-xs=\"12\" data-lg=\"4\" data-lgoffset=\"1\">\n<p class=\"has-text-color has-xbigger-font-size\" style=\"color:#355375\">Ane Miren Zabala<\/p>\n\n\n\n<p>\u201cEl Executive MBA me aporta el conocimiento te\u00f3rico que necesito para crecer en mi carrera directiva.\u201d<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"6\">\n<div class=\"wp-block-canal-directo-iframe-with-poster block-iframe-with-poster\"><div class=\"poster iframe-switch\"><figure class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/05\/mba-ane-miren-poster.jpg\" alt=\"Poster video Ane Miren\"\/><\/figure><\/div><div class=\"iframe-wrapper\"><button class=\"iframe-switch-out\"><svg width=\"31\" height=\"28\" viewbox=\"0 0 31 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M1 26.8L29.8 1\" stroke=\"white\" stroke-width=\"1.8\"><\/path><path d=\"M1 1L29.8 26.8\" stroke=\"white\" stroke-width=\"1.8\"><\/path><\/svg><\/button>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Profesionales que inspiran (2020\/21) - Ane Miren Zabala\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Lng5upPT2rk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-structure-separator separator size-big\"><\/div>\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"6\" data-lgoffset=\"1\">\n<div class=\"wp-block-canal-directo-iframe-with-poster block-iframe-with-poster\"><div class=\"poster iframe-switch\"><figure class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/05\/mba-inaki-aretxederra-poster.jpg\" alt=\"Poster video I\u00f1aki Aretxederra\"\/><\/figure><\/div><div class=\"iframe-wrapper\"><button class=\"iframe-switch-out\"><svg width=\"31\" height=\"28\" viewbox=\"0 0 31 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M1 26.8L29.8 1\" stroke=\"white\" stroke-width=\"1.8\"><\/path><path d=\"M1 1L29.8 26.8\" stroke=\"white\" stroke-width=\"1.8\"><\/path><\/svg><\/button>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Profesionales que inspiran (2020\/21) - In\u0303aki Aretxederra\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/G7sGB3ggfVk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-col col aligment vertical-align\" data-xs=\"12\" data-lg=\"4\">\n<p class=\"has-text-color has-xbigger-font-size\" style=\"color:#355375\">I\u00f1aki Aretxederra<\/p>\n\n\n\n<p>\u201cEl Executive MBA me aporta el conocimiento te\u00f3rico que necesito para crecer en mi carrera directiva.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-structure-separator separator size-big\"><\/div>\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col aligment vertical-align\" data-xs=\"12\" data-lg=\"4\" data-lgoffset=\"1\">\n<p class=\"has-text-color has-xbigger-font-size\" style=\"color:#355375\">Asier Urain<\/p>\n\n\n\n<p>\u201cMBA honek, egia esan, sorpresa bat izan da niretzako zeren eta askoz ikuspegi zabalagoa erakutsi dit enpresa munduko kudeaketan.\u201d<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"6\">\n<div class=\"wp-block-canal-directo-iframe-with-poster block-iframe-with-poster\"><div class=\"poster iframe-switch\"><figure class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/05\/mba-asier-urain-poster.jpg\" alt=\"Poster video Asier Urain\"\/><\/figure><\/div><div class=\"iframe-wrapper\"><button class=\"iframe-switch-out\"><svg width=\"31\" height=\"28\" viewbox=\"0 0 31 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M1 26.8L29.8 1\" stroke=\"white\" stroke-width=\"1.8\"><\/path><path d=\"M1 1L29.8 26.8\" stroke=\"white\" 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wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2946\" height=\"1721\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/EXECUTIVE-MBA-MOVIL-CANAL-DIRECTO.png\" alt=\"\" class=\"wp-image-630\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/EXECUTIVE-MBA-MOVIL-CANAL-DIRECTO.png 2946w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/EXECUTIVE-MBA-MOVIL-CANAL-DIRECTO-300x175.png 300w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/EXECUTIVE-MBA-MOVIL-CANAL-DIRECTO-1024x598.png 1024w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/EXECUTIVE-MBA-MOVIL-CANAL-DIRECTO-768x449.png 768w, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/EXECUTIVE-MBA-MOVIL-CANAL-DIRECTO-1536x897.png 1536w, 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