{"id":671,"date":"2022-02-23T11:22:01","date_gmt":"2022-02-23T10:22:01","guid":{"rendered":"https:\/\/canal-directo.com\/proyectos\/etxebizitza-librea-alokatzeko-laguntzak\/"},"modified":"2022-02-23T11:22:01","modified_gmt":"2022-02-23T10:22:01","slug":"etxebizitza-librea-alokatzeko-laguntzak","status":"publish","type":"project","link":"https:\/\/canal-directo.com\/eu\/proiektuak\/etxebizitza-librea-alokatzeko-laguntzak\/","title":{"rendered":"Etxebizitza librea alokatzeko laguntzak"},"content":{"rendered":"  <div class=\"project-header\">\n    <div class=\"background\">\n                    <figure class=\"image-wrapper\">\n          \n                        <picture class=\"image default\">\n                                <source media=\"(min-width: 993px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/AYUDAS-AL-ALQUILER-CANAL-DIRECTO-1200x675.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/AYUDAS-AL-ALQUILER-CANAL-DIRECTO-2400x1350.jpg 2x\"\/>    \n                <source media=\"(min-width: 769px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/AYUDAS-AL-ALQUILER-CANAL-DIRECTO-992x558.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/AYUDAS-AL-ALQUILER-CANAL-DIRECTO-1984x1116.jpg 2x\"\/>\n                <source media=\"(min-width: 451px)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/AYUDAS-AL-ALQUILER-CANAL-DIRECTO-768x432.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/AYUDAS-AL-ALQUILER-CANAL-DIRECTO-1536x864.jpg 2x\"\/>\n                <source media=\"(min-width: 0)\" srcset=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/AYUDAS-AL-ALQUILER-CANAL-DIRECTO-450x253.jpg, https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/AYUDAS-AL-ALQUILER-CANAL-DIRECTO-900x506.jpg 2x\"\/>\n                                    <img decoding=\"async\" class=\"\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/06\/AYUDAS-AL-ALQUILER-CANAL-DIRECTO.jpg\" alt=\"\" title=\"AYUDAS-AL-ALQUILER-CANAL-DIRECTO\">\n                            <\/picture>\n            \n        <\/figure>\n          <\/div>\n    <div class=\"wrapper-fluid\">\n      <header class=\"project-header\">\n        <p class=\"client has-bigger-font-size\">Gobierno Vasco \/ Eusko Jaurlaritza<\/p>\n        <h1>Etxebizitza librea alokatzeko laguntzak<\/h1>\n      <\/header>\n    <\/div>\n  <\/div>\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"8\" data-lgoffset=\"2\">\n<p class=\"has-text-align-center has-bigger-font-size wp-block-paragraph\">Durante el confinamiento domiciliario, desde la Viceconsejer\u00eda de Vivienda del Gobierno Vasco nos solicitaron el desarrollo de una campa\u00f1a de publicidad para comunicar a la ciudadan\u00eda las Ayudas al alquiler de vivienda libre, con el objetivo de hacer frente a situaciones de vulnerabilidad econ\u00f3mica y social a consecuencia del COVID-19.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"8\" data-lgoffset=\"2\">\n<p class=\"has-text-align-center has-bigger-font-size wp-block-paragraph\">El proyecto supuso un reto diferente en un contexto totalmente nuevo. Apostamos por una comunicaci\u00f3n clara y cercana mediante un spot que refleja, a trav\u00e9s de frames de v\u00eddeos caseros y un buen storytelling, los momentos en los que construimos nuestro hogar.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-structure-separator separator size-big\"><\/div>\n\n<div class=\"wp-block-structure-wrapper wrapper-fluid\">\n<div class=\"wp-block-structure-row row row-wrap\">\n<div class=\"wp-block-structure-col col\" data-xs=\"12\" data-lg=\"8\" data-lgoffset=\"2\">\n<div class=\"wp-block-canal-directo-iframe-with-poster block-iframe-with-poster\"><div class=\"poster iframe-switch\"><figure class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/canal-directo.com\/wp-content\/uploads\/2021\/05\/ayudas-al-alquiler-video-poster.jpg\" alt=\"Video poster Ayudas al alquiler\"\/><\/figure><\/div><div class=\"iframe-wrapper\"><button class=\"iframe-switch-out\"><svg width=\"31\" height=\"28\" viewbox=\"0 0 31 28\" fill=\"none\" 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