{"id":680,"date":"2022-02-23T13:42:09","date_gmt":"2022-02-23T12:42:09","guid":{"rendered":"https:\/\/canal-directo.com\/proyectos\/circular-thinking\/"},"modified":"2022-02-23T13:42:10","modified_gmt":"2022-02-23T12:42:10","slug":"circular-thinking","status":"publish","type":"project","link":"https:\/\/canal-directo.com\/eu\/proiektuak\/circular-thinking\/","title":{"rendered":"Circular thinking"},"content":{"rendered":"
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Ihobe<\/p>\n

Circular thinking<\/h1>\n <\/header>\n <\/div>\n <\/div>\n\n
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La econom\u00eda circular es un modelo de desarrollo econ\u00f3mico en el que el valor de los productos, materiales y recursos se mantiene en la econom\u00eda durante el mayor tiempo posible.<\/p>\n\n\n\n

Desde Canaldirecto nos hemos encargado de la estrategia de branding (namming y dise\u00f1o de la marca), creatividad y producci\u00f3n de v\u00eddeos divulgativos, dise\u00f1o editorial de la Estrategia y otros documentos, as\u00ed como de la campa\u00f1a de publicidad dirigida a la ciudadan\u00eda.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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\u201cLa revoluci\u00f3n de los peque\u00f1os gestos\u201d<\/strong><\/p>\n\n\n\n

A partir del concepto \u201cpensar en circular no es una moda, es una actitud\u201d hemos desarrollado la estrategia y creatividad de la campa\u00f1a de comunicaci\u00f3n que tiene como objeto dar a conocer y reforzar actitudesy comportamientos cotidianos que implican econom\u00eda circular. Todo ello mediante una creatividad cercana y emp\u00e1tica con un tono y estilo fresco y actual.<\/p>\n\n\n\n

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La campa\u00f1a pudo verse en prensa, revistas, radio, exterior (marquesinas y pantallas de metro), internet y Redes Sociales.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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